Is LinkedIn Better Now?
If you are wondering about all of the recent changes on LinkedIn, you are not alone. Many of the changes are cosmetic and many make it easier to use. If you are like most people, you are probably trying to find some of the features that have disappeared and figure out how to use all of the new features.
The changes come on the heels of LinkedIn going public and surpassing 200 million users. They have made things more visually appealing and got more “Facebook like” by giving users the opportunity to like, comment and share. They also added a tagging feature so your colleagues know when you mention them. In my opinion, these features make LinkedIn more fun and more interactive. So I think they are an improvement. More importantly, these features help me keep in touch with people more easily and that is great for building relationships.
Many people still don’t know about the company pages they added a while back and so I often see people putting up a professional profile and using a company logo instead of using the company page feature. The company pages are a great way to promote your business. You can add your logo, post content and activities, add your products and have people follow your company.
Where did the Contact Info Go?
One of the new features I am not particularly fond of is the way they hid the contact information. Now you see it, now you don’t. I am still surprised at how many people do not know know where the contact information is. Best way to explain it, is the picture below:
CRM or Social Site?
There has been a lot of talk about LinkedIn becoming a CRM and with many of their new features, I can see why. You are now able to build prospect lists and save them, export your contacts, keep notes on each and add information. You will now notice a tool called Profile Organizer when you go to contacts, so be sure and take a tour.
The most important thing to know about all the changes to LinkedIn, is that it is still a great way to build and grow a strong, usable business network. They have made it easier for you to do that but you still need to spend time setting up your profile correctly and then at least 15 minutes a day interacting with customers, prospects and the people who can refer you. Click like, share, comment, post great content and stay in touch with people in a meaningful way.