If you know me (and if not, I hope you'll get to!), you know how much I love supporting female founders. They are not always easy to find, and there are still far too few, but the ones I have talked to are so inspirational. What I love about Kate Bradley...
Where Are Your Prospects? We need to meet our prospects and customers where they are. That might be at a trade show or event, at their office, on the phone, via email or on social media. Do you know if your salespeople are in the right places? It is possible that...
There are more than 467 million members on LinkedIn. Are you and your sales team? I would hope so! Social selling is critical for the modern seller. Social selling provides new opportunities for salespeople to break through all the noise out there and connect with...
Sales is Social It’s funny to me that people forget that sales is a social process. Selling is mostly an interaction between people. Granted you can buy some products or services from a website and never need to talk to anyone. But, most B2B sales require humans to...
People ask me all the time if they should have a LinkedIn company page. Based on the statistics, the answer is probably, yes, however, there may be some exceptions. Here are some questions you can ask yourself to determine if you should spend the time to create a...
Are you a thought leader? Should you be? People ask me about thought leadership all the time. They want to know what it is and whether they should be doing it. So, let’s start with what it is. Take a minute and think about the thought leaders you follow. Who are...
Note from Alice: Want to know one of my secrets? I use Twitter lists to keep up with clients, prospects, and colleagues, and keep current on the trends in sales and marketing. There are SO many ways you can use your social media platforms and Twitter lists are one...
Did you know that 46% percent of social media traffic coming to B2B company sites is from LinkedIn? With that kind of reach, it’s no wonder why 79% of B2B Marketers say LinkedIn is an effective source for generating leads. Even though LinkedIn is a great tool to...
The magic number is 21. No, I'm not playing blackjack. That's the number of people I'm meeting for the first time at the Sales Innovation Expo in London this month. I've never spoken with any of them. I met them all on LinkedIn and Twitter. So, why do they want to...
I Can't Blog. I can't believe how many times I hear my clients say this. "Of course you can," I say. But then I realized, they really don't know how to get started or if they get started, how to maintain it. Blogging does take time but the benefits can be great. I...