It’s not uncommon for company leaders to start a sales strategy with a big sales number. It’s usually a number that is larger than the year before and a percent of growth they or the investors deem attainable (not always within reason). Having a sales goal is...
When was the last time you, as the CEO, listened to a conversation a salesperson at your company was having with a prospective buyer? I'm sure it's been a while. Further, you have sales leaders who do that, right? If you were listening to them on a sales call...
Simon Sinek once said, "If you hire people just because they can do a job, they'll work for your money. But if you hire people who believe what you believe, they'll work for you with blood and sweat and tears." When Founders create their company, they do it because...
It's more important now than ever that CEOs lead sales. Yes, you heard me correctly, and I hear you saying, "Whaaat? Are you kidding me? I'm the CEO. I have to be strategic and run the entire company. I have a sales leader in place to lead sales." If you are of the...
It may be hard to remember starting your company all those years ago (or it may seem like yesterday). Most of us embarked on the roller coaster ride of entrepreneurship. We all had successes and challenges in the beginning (and still do). Many of the challenges...
It’s no surprise that podcasts have grown in popularity over the past few years. Podcasts are a convenient way to stay up to date on current industry trends, learn new things, and of course, they can be entertaining (not all of the podcasts I like are...
Customers are the lifeline of all companies. If a company does not have any customers, well . . . So, why do some companies make it so difficult for customers to buy? Most not even realizing. My favorite question is, "What are you doing to make it easier to be...
If one thing is for sure, everything is uncertain. Not that there was ever much certainty, but let's say it seemed more stable and predictable than it does now. Some companies are doing better than ever before, and some are still recovering. As the CEO, no matter...
If you know me (and if not, I hope you'll get to!), you know how much I love supporting female founders. They are not always easy to find, and there are still far too few, but the ones I have talked to are so inspirational. What I love about Kate Bradley...
The CEO plays a vital role in sales. Spoiler alert: as leader of the company, you have to lead sales too! Hold on to your hat, don’t get too excited. This doesn’t mean you are in charge of sellers or that you are responsible for doing actual sales. It does mean...