4 Must Read Books that will Change your Plan for 2024

Oct 18, 2023 | Productivity, Sales, Sales Leadership

This year, I set a goal to read at least two books a month. One for fun and one for business. Most months I get two read, and occasionally more depending on how much time I have on airplanes. 

I find I get more books finished these days if I listen rather than read. For the business books, I like to listen and take notes but if the book is packed full of things I want to refer to, I will purchase a physical copy after I finish listening and mark it up.  

These are the books I’ve read or re-read recently that are changing the way I plan for 2024 and they are influencing my clients as well. 

If you plan in October like I do, you’ll have to read fast. Maybe you spend this month reading these with your team and do planning in November. And even if you don’t get to them right away, read them and adjust your plan accordingly in the first quarter.


The Experience Mindset: Changing the Way You Think About Growth by Tiffani Bova

When I picked up this book, I thought it was going to be about customer experience. I was right and wrong. Bova sends us on a journey into the heart of employee dissatisfaction and its profound connection to customer experience. By addressing the factors that contribute to employee disengagement, you can supercharge your organization’s growth. Bova’s insights show that a focus on employee experience not only leads to a more dedicated workforce but also to improved CX. It’s a win-win approach that can transform the way you think about growth. P.S. Watch for an upcoming episode of Sales Talk for CEOs featuring Tiffani.


The Sales Innovation Paradox: Harnessing Modern Methods for Optimal Sales Performance by Dr. Howard Dover

Traditional sales models are becoming less effective, and Dr. Howard Dover tackles this issue head-on. He asks the crucial question: Why are sales teams armed with more tools than ever, yet still struggling to meet quotas? Discover the data-driven insights and strategic capabilities needed to break free from this paradox and steer your sales towards growth. It’s a quick read and you won’t want to put it down.





The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller

In a world filled with distractions, achieving extraordinary results often comes down to simplicity and focus. Something that eluded me for years. Gary Keller’s book is a treasure trove of wisdom on how to cut through the noise and concentrate on what truly matters. As a CEO, mastering the art of “The One Thing” can revolutionize your approach to leadership and decision-making. It revolutionized mine.





 Obviously Awesome! How to Nail Product Positioning so Customers Get It, Buy It, Love It by April Dunford

I took so many notes while listening to this one. Your product’s positioning is the key to capturing your target audience’s attention. April Dunford’s book provides actionable insights on how to effectively position your product to ensure that customers not only understand it but also love it. For CEOs, this book is a must-read to align your company’s offerings with customer expectations. Another P.S. Watch for an upcoming episode of Sales Talk for CEOs featuring April.





You can get your hands on these fantastic books that I absolutely endorse by clicking the links. (I admit as an Amazon Associate I earn from qualifying purchases 😉.)

Alice Heiman

Alice Heiman

Alice is nationally known for her expertise in elevating sales to increase valuation for companies with a B2B complex sale that have exceptional growth potential. She’s originally, from the widely known Miller Heiman Group. Spending her time strategizing with CEOs and their leadership teams to build the strategies that find new business and grow existing accounts is her passion.  Her clients love her spirit and the way she energizes their sales organization.


Submit a Comment

Your email address will not be published. Required fields are marked *