Resources

Past the Pitch Podcast

In this special edition of Past The Pitch, Anna Frazzetto sits down with Alice Heiman, a “Chief Sales Energizer.” Alice digs into: “How do we delight our customers?” starting with the point that in this economy, “satisfied is just not going to cut it,” and that it has to begin with “doing an exceptional job” so customers can use what they bought and there’s “user adoption.” She shares practical examples, like a “handwritten note from your CEO” that includes compliments for the customer’s team. The conversation also covers personal brand, “you already have a brand, whether you like it or not” why “leaders need to be on LinkedIn,” and how “panic” can “cause really bad behavior in sales,” including “lower[ing] the price,” plus why there’s “no sense in bringing on more sales team members when the ones you have are not at capacity.”

Systems Simplified Podcast

In this episode of Systems Simplified, Adi Klevit sits down with Alice Heiman to discuss how structured systems can revolutionize the sales process. Alice shares how her early experiences as a teacher shaped her ability to build processes that help sales teams stay organized, accountable, and focused on results. Adi and Alice connect over their shared belief that structure and consistency lead to scalability—and that even creative, fast-moving teams benefit from strong systems.

The Business of Story Podcast

EI + AI = Your Return on Intelligence to Accelerate Sales Many sales teams invest heavily in AI tools but see lackluster results, often dealing with more complexity and frustration instead of transformation. The problem is that most implementations are "random acts of AI"—technology deployed without a strategy. The solution is the formula EI + AI = ROI (Return on Intelligence). True success requires combining Artificial Intelligence with human Emotional Intelligence and sales acumen. As expert Alice Heiman outlines, you must start with a human sales strategy before activating AI. This begins with leadership using their business intuition and customer insights, which are then amplified by technology. This synergy creates your Return on Intelligence, which is the fundamental driver that ultimately accelerates your financial Return on Investment.

Marketing Momentum for Agencies Podcast

In this episode, I am talking to Alice Heiman, the number one authority on what CEOs need to know about sales about the gamechangers in sales, mending a faltering sales process, the importance of mindset, the role of the CEO in sales, and bringing the creativity back into sales to make it fun for you and to increase your sales success. In short, how to revolutionize your sales!

Mastering Modern Selling

On the latest episode of Mastering Modern Selling, we welcomed Alice Heiman, an expert in complex B2B sales with over 30 years of experience. Alice’s mission is simple yet profound: ensuring CEOs are not the sales prevention department at their companies. Raised in a family deeply entrenched in the sales industry, Alice has been leading her own business since 1997, focusing on helping CEOs and their teams master go-to-market strategies.

Full Funnel Freedom

Bringing your CEO into a sales deal can be a game-changer, but only if done strategically. When executed correctly, involving the CEO can provide the gravitas and assurance needed to close complex deals, especially when selling to large organizations. However, without proper preparation, it can backfire, causing misalignment and confusion. Key triggers for involving the CEO include high-dollar deals, prestigious accounts, and significant lifetime value. The CEO's role should be clearly defined to convey confidence, vision, and commitment to the prospective client. Proper orchestration and practice are essential to ensure the CEO enhances rather than hinders the sales process. Alice Heiman, the Chief Sales Energizer, is an expert in elevating sales for companies with exceptional growth potential. With over two decades of experience, Alice works closely with CEOs and sales leadership to build strategies that drive new business and grow existing accounts. Known for her energetic and strategic approach, Alice's clients benefit from her extensive knowledge in sales, which she also shares as a board member for several companies and as a lecturer at the University of Nevada.

The Work Before The Work

In this conversation, Alice Heiman, Chief Sales Energizer and host of Sales Talk for CEOs podcast, discusses the challenges CEOs face in blocking sales and the need for CEOs to adapt to modern sales methods. She emphasizes the importance of understanding the customer journey and aligning sales strategies accordingly. Alice also provides insights on building a sales team, prospecting through referrals, and the significance of demand generation in marketing. She recommends books such as 'To Sell as Human' by Daniel Pink and 'How to Win Friends and Influence People' by Dale Carnegie for sales professionals to read.

Human Capital

In this illuminating episode, Jeff delves into the crucial interplay between organizational culture and sales strategy with Alice Heiman, a renowned sales leader and consultant. Together, they navigate the intricate landscape of modern business, highlighting the indispensable value of a strong sales mentality that emphasizes customer relationships, strategic market growth, and clear communication. Alice and Jeff bring the need for a clear exit strategy to the vital importance of aligning team strategies with long-term goals, and dynamics of customer relationships, and stress the necessity of multiple touchpoints. Alice advocates for a structured approach where top-tier clients have direct connections not just with sales, but also with product specialists, engineers, and senior executives, ensuring enhanced customer satisfaction and retention.

Traction Podcast Hosted By Lloyed Lobo

In this episode of the Traction podcast, Alice Heiman, Founder, Strategist, and Podcast Host of Sales Strategies for CEOs, shares her expertise in sales, honed from a rich background that spans from teaching in public schools to excelling in corporate sales. Alice’s journey from a public school teacher to a leading figure in complex corporate sales provides a unique perspective on sales strategies and customer relations.

The Good Leadership Podcast

According to Forbes.com, Alice Heiman is among the world's leading experts on the complex sale. Heiman and her team incorporate the newest research and best practices to provide sales programs that generate immediate and sustainable results profitably. Alice Heiman, LLC is a leading sales consultancy which helps its clients find new business and grow existing accounts.

The Good Leadership Podcast

According to Forbes.com, Alice Heiman is among the world's leading experts on the complex sale. Heiman and her team incorporate the newest research and best practices to provide sales programs that generate immediate and sustainable results profitably. Alice Heiman, LLC is a leading sales consultancy which helps its clients find new business and grow existing accounts.

Sales Management Podcast

Ever wonder how the best salespeople engage their internal executives to help close deals? We're not talking about bringing a sales manager on to be a super closer...we're talking about mobilizing the executive team to help your team win winnable deals that might otherwise be in jeopardy. If your team doesn't have a process and training around this topic in place, it's a great way to kick off 2024!