Past the Pitch Podcast
How Do We Delight Our Customers? with Alice Heiman
In this special edition of Past The Pitch, Anna Frazzetto sits down with Alice Heiman, a “Chief Sales Energizer.” Alice digs into: “How do we delight our customers?” starting with the point that in this economy, “satisfied is just not going to cut it,” and that it has to begin with “doing an exceptional job” so customers can use what they bought and there’s “user adoption.” She shares practical examples, like a “handwritten note from your CEO” that includes compliments for the customer’s team. The conversation also covers personal brand, “you already have a brand, whether you like it or not” why “leaders need to be on LinkedIn,” and how “panic” can “cause really bad behavior in sales,” including “lower[ing] the price,” plus why there’s “no sense in bringing on more sales team members when the ones you have are not at capacity.”