Standing out from the crowd is necessary if you want to increase sales. There is so much competition. Your product has to be faster, better or cheaper or you better have extraordinary people and outstanding customer service – good is no longer good enough when you are competing in this market. You can lure them in with fun and engaging advertising but then you have to deliver what you promised or it’s all over the internet.
How does this relate to your LinkedIn profile, you ask?
Using LinkedIn can help you stand out whether you are selling a product or service or selling yourself to get a new position or raising money for your company. Your profile and the way you interact can position you as an expert . . . or not. But it doesn’t matter how great your profile is if no one reads it. So you have to engage them from the minute they lay eyes on it. How do you do that? You need a headline that will grab attention. It can’t be exaggerated or sensational it has to be real but it has to be written in a way that makes the reader say, “I want to read more.”
3 Ways to Make Your Headline Engaging1. Get their attention. Use this like a tagline, or a mini commercial 2. Make it all about them not about you 3. Prove it, use stats you can back up or facts
It’s the Default
Like many, my headline use to be the title, Founder and Chief Sales Officer. That didn’t get any attention. Your title is listed below each company name in the body of your LinkedIn profile, it doesn’t need to be repeated in your headline but guess why it is – it’s the default setting. So you have to deliberately go into that section of your profile and make a change. But first, you have to decide what you will write. Keeping the 3 ways above in mind, think about what you could write. Try a few variations and see which one you like best or ask some coworkers to help.
A Few Examples:Owner of an insurance company Default: Owner XXX Insurance Company Engaging: Over 20 years navigating the complexities of insurance so you don’t have to. You’ll never have to dial an 800 number. Senior Sales Rep looking for a new position Default: Western Regional Sales Manager Engaging: Strategic Sales Top Performer Social Media Marketing Expert Default: LinkedIn Expert Engaging: NY Times Recognized Social Media Expert Helped A Client Gain $6K in Immediate Profits & 4 Media Interviews with LinkedIn
What Should You Do?
Take a look at your headline, does it help you stand out? Is it engaging enough to get someone to read the rest of your profile? Whatever you end up using for your headline may be something you can use in your other marketing material or as your 30 second introduction, so it is worth the time you will spend crafting it.
If you have questions about how to stand out and engage people so that you can increase sales please contact me. If you would like more information on LinkedIn please search this blog for my other posts and register for an upcoming training or for online training events that will benefit you and your company, visit our events page at: www.aliceheiman.com/events.