If you want to drive enormous growth as a sales leader or business owner, then you need the right mindset, skillset, and toolset.
One of the ways to develop each of these attributes is through education and learning. In the past, I’ve recommended some great books you can read to develop yourself. However, I know that reading a book can take time—something in scarce supply when you’ve got a million other priorities! That’s when a podcast can be great! You can listen to and absorb great ideas while you’re commuting to work or getting some exercise.
I’ve rounded up the 10 podcasts I think you’ll enjoy. You might want to share some with your team. And, some of them even feature an episode with yours truly!
In her podcast, my friend Barb Giamanco talks with leaders from all around the world about sales, marketing, service, leadership, and technology. Check out her podcast about social selling for sales leaders.
This one is just plain fun. Yes, they talk about sales, but they talk about it with sass! Dianna Geairn, The Irreverent Sales Girl, and Shawn Karol Sandy, Chief Revenue Officer of The Selling Agency, recently launched their podcast “The Sell Out Show.” So far, they’ve covered sales training and Girl Scouts. I love how Shawn changed her Girl Scouts troop’s opening line from “Would you like to buy some Girl Scout cookies,” to “What’s your favorite Girl Scout cookie?” It’s all about the approach!
On this podcast, social selling champ Mario M. Martinez Jr. chats with his guests about how entrepreneurs, small business owners, and sales leaders can get their sales strategies cranking to a higher level. Check out his podcast with David Bush about how a healthy lifestyle can help sales leaders and business owners improve their revenue and lives. (P.S. I’ll take a little credit here, when Mario was about to jump off the edge, leaving corporate America to start his own business, I pushed him. Luckily, it was a soft landing).
In another recently-launched podcast, Jeff Shore takes a closer look at your customers’ decision-making mechanisms to reverse-engineer the perfect sales presentation. Get in on the ground floor of this new podcast and start listening here with your sales team.
You will love this one. Jeb is a good friend, and his conversations with guests are so real. He’s the author of Fanatical Prospecting and Sales EQ, books packed with great information to help teams win. Most of his podcast episodes are 10 minutes or less. (And those that go over are well worth it!) Check out this fun conversation between Jeb and me about the philosophies and techniques required to build, develop, and lead a high-performance sales team.
My old friend Lee (well, OK, I am older than him) wrote one of the best books on hiring and onboarding salespeople called Hire Right, Higher Profits. Read it! Lee really focuses on helping sales leaders navigate the recruitment process during his podcast “The Sales Management Minute,” which is one of the reasons I highly recommend it. To get started, check out these episodes: “Making a GREAT Vice President of Sales – The 3 Ingredient Success Recipe” and “Is Your Sales Hiring Process Too Long?”
Here’s a brand new one to follow and I will be a guest in an upcoming episode. This bi-weekly business podcast tells the stories and adventures of salespeople from around the world. Host Milan Vukas is an entrepreneur and mentor for early stage startups focused on startup sales and growth. Check out this episode about what it takes to implement account based selling. It will give you some great insights into if account based selling will work for you and your sales team. And keep your eye out for my episode!
My friend Andy is the consummate podcaster. He’s got it down, and you won’t want to miss an episode. Andy delivers a daily dose of sales wisdom with his podcast “Accelerate!” With more than 430 episodes, there’s plenty of choices of where to begin. I’d suggest starting with an episode where Andy and I discuss lead generation strategies.
I’m not sure who has more fun, Dianna and Shawn or my friends Jeffrey Gitomer and Jennifer Gluckow. This podcast will make you laugh with its crazy tangents and think about some deep topics. Jeff and Jen discuss the art and science of selling with some of the most fun leaders in sales, marketing, and personal development. Catch this episode where I’m the guest and talk about how new sales leaders can grow and thrive.
Everything Anthony puts out is excellent. Listen to this podcast by Anthony Iannarino if you want to learn powerful sales techniques and mindsets from the top professionals in the business. Anthony interviews the top leaders and experts in B2B and B2C sales to give you the edge you need to move your numbers and profit to the next level. If you don’t already have it, pick up a copy of The Only Sales Guide You’ll Ever Need (Darn, why didn’t I think of that title first?!). P.S. Anthony, why have I not been on your show yet?
As you continue to grow your mindset, skillset, and toolset, it’s important to incorporate training and education into your day regularly. Podcasts are an excellent way to do that! Pick one of these from the list, start listening and then share it with your team.