Sales Talk for CEOs: Winning Hearts, Minds, and Clients Through Account-Based Marketing with Blake Williams (S2:E8)

Mar 24, 2022 | Sales Talk for CEOs Podcast

Account-based marketing is one of the hottest growth strategies right now (note: it’s not new, just hot), with companies in all industries looking to create a personalized buying experience for targeted accounts. If you’re a CEO who wants to unleash the power of account-based marketing in your own business, you’ll want to listen to this episode of the Sales Talk for CEOs podcast. My guest, Blake Williams, is the founder and CEO of Ampfactor, an account-based marketing that teaches companies to do this, but all of his business has come from referrals. Find out how he grew sales and how he serves his customer.

In our discussion, we talk about account-based marketing from two standpoints. First, you’ll learn how account-based marketing can help you focus on specific prospective clients in order to build relationships that lead to a sale. Next, you’ll discover how account-based marketing can help you expand opportunities with your current clients and increase your revenue potential. If you’re interested in account-based marketing (or you’re doing it but want to up your game!), then this episode is a must-listen. Check it out below!

Watch the podcast below or on our YouTube channel.

Highlights of this Episode:

[1:14] The importance of an account-based focus for complex sales

[6:54] Leveraging relationships and referrals

[11:25] Outbound marketing to build relationships

[17:17] Growing your sales organization

[25:04] Winning hearts and minds with account-based marketing

[33:12] Are your salespeople developing coaches?

[40:03] Call to CEOs: Challenge your thinking and align your strategies

About Our Guest

Blake Williams is the Co-Founder and CEO at Ampfactor. At Ampfactor B2B revenue growth is driven through account-based marketing and sales development teams supported by a shared marketing service team to activate and execute 8 figure target account.

There’s nothing better than spending 6 months with a client and showing them what a high-quality pipeline and consistent culture-building experience strategy driven by ABM feels like.

Strong Outcomes:
– Higher MQL to Sales Qualified Opportunity Conversion
– Higher Lifetime Value or ACV
– Improved LTV:CAC ratio
– Stronger Channel Partner relationships
– A significantly purified audience of perfect customers that expect you to add value to their business over the next 6 to 24 months.

Show Links

Connect with Blake Williams in the links below:

You can learn more about and connect with Alice Heiman in the links below:


Submit a Comment

Your email address will not be published. Required fields are marked *