Most CEOs think they’re doing thought leadership, but the truth? They’re doing it wrong—if they’re doing it at all.
In this solo episode, Alice Heiman breaks down the biggest mistakes CEOs make when it comes to thought leadership and why those missteps are costing them sales. She reveals why most CEOs struggle to build their personal brand, how it impacts their sales team, and what they should be doing instead to drive revenue.
If you’re a CEO who wants to make sales easier, attract high-value customers, and become the go-to leader in your industry, this episode is for you.
Watch below or on our YouTube channel
Chapters
[01:49] The CEO’s Role in Sales
Discussing how CEO visibility and involvement can boost confidence and drive sales.
[03:32] Simplifying Sales
Strategies for CEOs to simplify sales processes and enhance effectiveness.
[05:18] Defining Thought Leadership
Identifying the essence of thought leadership and tips for CEOs to become effective thought leaders.
[06:35] Spreading Ideas Internally
The importance of CEOs sharing their vision and ideas passionately within their own companies.
[08:10] Producing Content
Advice on how CEOs can efficiently create engaging content, including articles and videos.
[09:36] Leveraging Different Platforms
Strategies for distributing thought leadership content through various channels to reach a broader audience.
[11:07] Public Speaking and Industry Events
The significant impact of CEOs speaking at industry conferences and events.
[12:48] Driving Traffic and Interest
How speaking and participating in events can enhance brand awareness and lead generation.
[14:40] Implementing CEO Thought Leadership
Tips for CEOs to continuously leverage their expertise to influence and engage their target audiences.
[14:49] Conclusion
Inviting listeners to subscribe and tune in weekly, and offers for direct engagement with the host for personalized advice.
Connect with Alice Heiman
LinkedIn Profile: https://www.linkedin.com/in/aliceheiman/
Alice’s Website: https://aliceheiman.com/
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