Using AI to Gain a Competitive Edge in B2B Sales with Usman Sheikh (S4:Ep13)

May 17, 2023 | Sales Talk for CEOs Podcast

Artificial Intelligence (AI) is here to stay. Will your sales organization utilize it or will they be left behind?

AI is having a big impact on B2B sales by empowering salespeople to focus on what they do best: building meaningful relationships with their prospects.

But wait, don’t worry about AI replacing human sales reps!

Usman Sheikh, Founder and CEO of xiQ, a Silicon Valley-based AI-powered SaaS platform explains how AI can be a game-changer for sales leaders who embrace it as a tool to gain a competitive advantage.

In this podcast, we dive into the cutting-edge applications of generative AI in B2B sales, including how to create hyper-personalized emails and communication that resonate with your target audience.

If you want to stay ahead of the curve in this rapidly evolving landscape, you won’t want to miss this must-watch interview.

Watch the podcast below or on our YouTube channel.


[00:00] Introduction to AI and ChatGPT

[06:05] Combining ChatGPT With Up To Date Data Sources

[10:26] How Sellers Can Use ChatGPT

[18:42] The Role of AI in the Shift From Lead Quantity to Quality

[24:08] Techniques To Make Your Sellers More Productive

[28:58] Understanding How To Write Effect Prompts

[35:48] What CEOs Need To Know & Do About AI

44: 50 Using AI Along The Entire Lifecycle Of The Customer

[47:40] How To Live With AI

About Our Guest:

Usman Sheikh is the Founder and CEO of Silicon Valley-based xiQ, Inc. a next-generation, AI-powered, SaaS platform for B2B sales and marketing. Prior to founding xiQ Inc, Usman served as Vice President with SAP, SE, where he held leadership positions in Product Management, Sales Enablement, and Digital Commerce globally. He left SAP to pursue his passion for developing next-generation technologies using AI at the intersection of B2B Sales and Marketing.

About xiQ:

xiQ Inc. is a Personality-driven Sales and Marketing Platform that combines neuroscience, psychology, and AI to understand the buyers’ mindset. xiQ reinvigorates b2b sales and marketing by doubling down on industry-leading personality and behavioral science to provide broader, deeper, and more actionable insights.

Companies using xiQ are able to increase their sales win rates by 4x, increase client engagement by 10x and realize ROI within weeks.

xiQ Inc. won the award for ‘Best Use of Martech for Demand Generation’ in 2022, was recognized as a Leader in ‘G2 Enterprise ABM Category’, and was named a ‘Cool Vendor for Marketing Technology’ by Gartner.

Social links:

LinkedIn Profile:


You can learn more about and connect with Alice Heiman in the links below.

Connect with Alice on LinkedIn


Submit a Comment

Your email address will not be published. Required fields are marked *