Most CEOs think go-to-market strategy is someone else’s job—but that mindset is exactly what’s holding growth back. In this episode, Garrett Mehrguth, CEO of Directive and Abe, joins Alice to unpack the most common GTM mistake leaders make: staying too far removed from the strategy.
He shares how CEOs can build a data-backed total addressable market, align sales and marketing around it, and why setting weekly micro-initiative meetings changes everything. If you want to drive demand and make better use of LinkedIn ads, trade shows, or private events—this episode is a blueprint.
Watch below or on our YouTube channel
Connect with Garrett Mehrguth
https://www.linkedin.com/in/garrettmehrguth/
(25) Directive: Posts | LinkedIn
Connect with Alice Heiman
LinkedIn Profile: https://www.linkedin.com/in/aliceheiman/
Alice’s Website: https://aliceheiman.com/
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