Sales Talk for CEOs: Solving Startup Problems with Craig Zingerline (S2:E2)

Jan 27, 2022 | Sales Talk for CEOs Podcast

The startup industry is littered with failed businesses that didn’t reach the five-year mark. It’s a shame because there are a lot of great products, ideas, and services out there that never make it because these early-stage startups don’t get the help that they need. That’s why I’m excited to welcome my guest for this episode of Sales Talk for CEOs: Craig Zingerline, CEO and founder of Growth University. Growth University delivers on-demand training programs geared toward early-stage startups to give them the information they need to make better decisions and grow their startups faster.

In this interview, Craig shares advice for some of the common problems that startups face, such as choosing the wrong marketing channels and not understanding potential buyers. He also discusses some of the success strategies that Growth University uses, including details about their customer acquisition strategies and how he protects his time by disqualifying potential buyers who aren’t a good fit. If you are a startup CEO, this is a must-listen episode!

Watch the podcast below or on our YouTube channel.

Highlights of this Episode:

[2:04] Helping startups succeed

[9:54] Choosing the wrong marketing channel

[12:23] Not understanding your potential buyers

[16:10] Gathering data through curious conversations

[27:07] Refining your product from beta-version feedback

[34:34] Four customer acquisition strategies

[42:23] The importance of qualifying the potential buyer

[45:34] Disqualification how-tos

About Our Guest

Craig Zingerline is a 6-time founder who has helped dozens of companies scale their growth. Prior to Growth University, Craig was the Chief Product Officer @ Sandboxx, Head of Growth at Upside Travel, CEO of Votion, Head of Growth at Red Tricycle, and VP at New Signature. In addition to in-house roles, Craig has advised and consulted with dozens of high-growth startups (4 exits). He’s an award-winning product strategist who has mentored hundreds of founders on growth, marketing, and product management.

About Growth University
Growth University is where startups come to grow. With 15 on-demand marketing & growth training programs, 1:1 mentorship, and a supportive community of founders, we help startups drive success.

Show Links

Connect with Craig Zingerline in the links below:

You can learn more about and connect with Alice Heiman in the links below:


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