What if your customers were ready to buy the day you launched? That’s exactly what happened when Samantha McKenna founded #samsales. In this episode, Alice Heiman sits down with the powerhouse founder to uncover how she bootstrapped her way to a thriving business and built a loyal audience on LinkedIn years before she ever needed it.
Samantha shares the early moments of recognizing her unique sales approach, the bold leap from LinkedIn to entrepreneurship, and the deliberate steps she took to ensure success before even having a business name. Get ready to rethink how you show up, how you scale without venture capital, and why building your brand before you need it is the key to long-term sales success.
Watch below or on our YouTube channel
Social Links
Connect with Samantha McKenna:
https://www.linkedin.com/in/samsalesli/
https://www.samsalesconsulting.com
Connect with Alice Heiman:
https://www.linkedin.com/company/alice-heiman-llc
Recommendations by Samantha
Book every CEO should read:
Unreasonable Hospitality by Will Guidara
Get the book
Podcast recommendation:
HBR Women at Work by Harvard Business Review
Listen to the Podcast
Top advice for CEOs from Samantha McKenna:
“Quality over quantity. Get back to the basics. Teach your sales teams how to listen, how to problem-solve, how to be human in the sales process—while the world chases AI at scale, you’ll win by mastering the fundamentals.”
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