What happens when a seasoned marketer reimagines everything she knows about agencies, on a beach, notebook in hand, while her kids play nearby? Brittany Trafis, CEO and co-founder of Soarion Digital, shares how she built an AI-powered agency that challenges everything about traditional marketing models.
In this episode, Brittany walks Alice Heiman through the rapid sales growth of Soarion from early experiments to real client results, through founder-led sales and how boldly saying “the agency model is broken” helped them break into a noisy market as they prepare to scale.
Key Takeaways for CEOs & Founders
- Your network is your best first sales channel. Brittany landed her first clients through 10+ year-old connections.
- Don’t just use AI, build with it. Soarion runs campaigns in days, not weeks, with AI-powered agents.
- Capitalize on AI search now. It’s converting at 4x the rate of traditional SEO, this window won’t stay open forever.
Watch below or on YouTube channel
Rapid-Fire Picks
- Book: Multipliers by Liz Wiseman
- Podcast: Business Wars
- Advice to CEOs: Don’t get lost chasing what’s next, focus on timeless principles. Technology evolves, but people still crave connection and community. Stay grounded in what doesn’t change.
About Brittany Trafis
As the CEO and Co-Founder of Soarion Digital, Brittany Trafis specializes in bridging the gap between complex AI advancements and real-world marketing applications—helping brands harness AI without the overwhelm.
With a deep background in digital strategy, she has spent her career guiding teams through the evolving landscape of data-driven marketing. She believes AI isn’t about replacing human expertise—but elevating it with AI. Her work focuses on integrating AI in ways that enhance strategy, unlock new opportunities, and drive measurable impact.
Passionate about cutting through the noise, Brittany turns AI from an abstract buzzword into a practical tool that marketers can actually use—making innovation both accessible and actionable.
Connect with Brittany & Alice
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