According to Mei Siauw, CEO of LeadIQ, a tool that helps sales teams with smarter prospecting, building an outbound sales motion is the key to growth. Start early, stick with it; if you do it right, outbound sales will produce amazing results. In this episode, we talk about the outbound motion Mei built, how Ryan used the piano to book conversations with prospects and how Mei built a global, remote team of 150 people to take LeadIQ to the next level.
During the show, Mei talks about how she built LeadIQ by focusing on outbound sales. You’ll learn how her team uses trigger events and insights for personalization to eliminate that ‘spammy’ feel and get engagement with prospects. She also discusses the organization of her sales team, including how diversity and inclusion have played a role in LeadIQ’s expansion. Mei’s main message: don’t give up on outbound sales!
Watch the podcast below or on our YouTube channel.
Highlights of this Episode:
[1:12] The evolution of LeadIQ
[6:32] Focusing on outbound sales
[16:25] The importance of personalization in outbound sales
[22:03] Hiring for diversity
[29:33] Creating a gender balance
[36:05] Growth in the early stages: don’t give up on outbound sales