Is your sales team struggling to hit quota? Feeling like your entire sales approach is broken? In this solo episode of Sales Talk for CEOs, Alice Heiman calls out the outdated tactics holding B2B companies back and reveals how CEOs can completely rethink sales for today’s complex buying environment.
Alice unpacks why “stop selling and start helping” is more than just a catchy phrase, it’s a survival strategy. She challenges CEOs to take ownership of sales, rethink who they hire, and radically improve onboarding, ongoing training, and coaching. Alice urges leaders to move beyond simply pushing products and start deeply understanding their buyers, their challenges, their decision-making, and what truly drives them to act.
Key takeaways include:
✅ What type of salespeople are needed to meet your customers where they are
✅ How to set your salespeople up for success
✅ How to design onboarding and training that actually create top performers
✅ The critical (and missing) “day in the life” training every salesperson needs
✅ How to turn your sales team into expert buying guides rather than product pushers
✅ What the research says about what the buyers need
If you’re serious about driving predictable, scalable growth and building a sales team that buyers actually want to engage with, this episode is for you.
Watch below or on our YouTube channel
Connect with Alice Heiman:
LinkedIn: Alice Heiman
Website: aliceheiman.com
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