Turn your Profile into a Fan Page – Please!

But only if you are using your Facebook profile for your business.  I have a few pet peeves and one of them is people not following social media etiquette.  On the one hand, who cares and on the other I feel like it’s just plain rude.  I’ll put up with a lot, but at this point Facebook has been around for a while and there is plenty of good information out there on how to use it.

FB now Allows Personal Pages to be Converted into Business Pages

Facebook Pages Made Easy

In my mind there is no excuse for using social media poorly.

People are coming to the game late, showing what they don’t know and it doesn’t bode well.  Profiles are for people and fan pages are for businesses, celebrities or places.  When someone uses their personal profile to put up a business logo and promote their business, it says to me, “I don’t know how to do this and I don’t have time to learn (and I really don’t care) so I am just going to throw my information up here and blast out my message.”  It’s not effective and it turns people off – ok, I’ll just speak for myself – it turns me off and now I am not listening.

I have worked long and hard to learn what I know about how to use social media and I am still learning.  I have been using it for many years – yes, I am an early adopter!  I paid my dues and now I get leads from my social media channels every day.

As a business owner I want to stay on top of my game.  I want to be seen as a leader in my industry.  As I have been saying in my last few posts, I am continually learning and looking for opportunities to grow.  If you want to be in the social media game then I recommend you learn the rules.  Take the time to read the articles, watch the videos and watch others who are leaders.  Learn what you need to so you can be successful. It’s not easy and it takes time. There is so much to learn and if you are not interested in becoming a social media expert, hire someone who is.  You still need to be involved to get results but they can help you with your strategy, integrating social media into your sales and marketing and in some cases the execution.

I now have several people helping me promote my company.  I started with The Abbi Agency to help me gain more national attention.  They do traditional PR but they also know how to integrate that into social media and they helped me set my strategy.  I recently hired Kristin Stith to be my social media manager and help me execute the plan.  She does post my events and a lot of the stuff on my Facebook business page.  She also posts the events on LinkedIn and loads up my tweets, but I feed her what I want posted and I write the content and send it to her to post.  My personal page comes directly from me 99% of the time.  But, Kristin also gives me a fresh look at things.  She reminds me to take photos when I am with my clients and to make videos. I don’t always think of that stuff on my own.  I send her the photos and she uploads them, while I go on to my next client.  But being there and being real is probably the most important part, and only you can do that. It takes hours of my time, but I do it because I enjoy interacting and it brings results.

Does all this cost money, you bet it does! But, I have a budget for marketing and I use it for that and other integrated marketing ideas.  But more than the money it takes time.  So don’t try to do it all yourself.  Even if you just get someone to help you with the plan and then execute it yourself you will be better off.

I’d like to ask you to help me out.  Tell these late comers and others who didn’t bother to figure out the rules to snap to it! Nah, don’t bother, let’s just use our energy to make our social media presence the best it can be.  That’s a better way to spend our energy.

If you are trying to increase sales by being present on social media and need help, please give me a call 775-852-5020.  And make a comment below telling me what you like or don’t like about social media or post any questions you may have and I will do my best to find an answer for you.

About the Author Alice Heiman

Alice Heiman has been helping companies increase sales for more than 20 years. Her innovative sales leadership programs, coupled with her top-down approach to creating long-term change, set up sales leaders and sales-managing business owners to get consistent and sustainable growth.

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