Trust is in short supply and CEOs can’t afford unclear messaging.
This week on Sales Talk for CEOs, Alice Heiman sits down with Brian Miller, founder of Clarity Up, to uncover why buyers don’t trust your brand, your team, or even you. The fix? You must earn trust with a message that’s clear, consistent, and repeatable, everywhere and by everyone.
Brian breaks down his proven method to capture instant engagement using three elements:
- Relevance. Meet them where they are
- Stakes. Why this matters right now
- The Core Question. What they’re already asking
He shares how every pitch, talk, and sales conversation should follow the hero’s journey, starting with what your audience wants and leading them to what they actually need.
If your message can’t be repeated, it won’t be remembered.
Learn how to make it land and stick.
Watch below or on our YouTube channel
Rapid Fire Recommendations:
📖 Book: The Death of Expertise by Tom Nichols
🎙 Podcast: How I Write with David Perell and Pivot with Scott Galloway and Kara Swisher
💡Advice to CEOs: “If people don’t know how to talk about what you do, they won’t. If they’re not talking about you, your ideas will die with you.”
Shownotes
Get his new book: https://keynotedesignbook.com
The 10 Questions Every Speech Must Answer (and the order you must answer them in):
- Will this be worth my time?
- Is this urgent?
- So, what is this talk really about?
- Why should I listen to you?
- Do I already know how to solve this problem?
- So, what should I do instead?
- How do I start?
- Is this really worth it?
- Can I go now?
- Wait, what was this all about again?
Connect with Brian Miller:
LinkedIn: Brian Miller – Clarity Up
Connect with Alice Heiman:
LinkedIn: Alice Heiman
Website: aliceheiman.com
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