Talk to the People You Know
What are your salespeople doing all day? Is it productive? Are they getting results?
Do they dial the phone 100 times and reach one person?
Do they send hundreds of emails to get a 1% response rate?
How much is this costing your company?
Instead of cold outreach, why not talk to the people we know? We know so many people and we all have a large network, but we don’t tap into it or utilize and leverage it the way we should.
What if They Talk to The People They Know?
Consider this, what if we said no more cold outreach? WHAT!? What if your sales team could only reach out to people within their network? Their day would change considerably. They would have to call customers and deepen those existing relationships with them. They would have to call former colleagues and classmates. They would have to call friends and family. And since they want to sell something, they would have to figure out how the people they talk to could introduce them to people who need their solution.
We Call It Networking
This type of call falls under networking. Networking is a great way to develop yourself and help others. Since there are no in-person events right now, your team would need to use LinkedIn and their own database to reach out to people they know and schedule a time to network with them. They could have virtual coffee, a happy hour, or even just a simple conversation over the phone or on LinkedIn.
What Would They Talk About?
They would talk about personal stuff, work, industry news, and trends. Your salespeople would need to update themselves on what’s happening in the world of business to have intelligent conversations. Starting these kinds of conversations can lead to more insight into what’s happening in their industry and can lead to introductions.
In the video below, I share simple ways for you to utilize the people within your network to help you grow, expand, and develop professionally and introduce you to people you need to know.
This 7-minute video could radically change the way your salespeople do things and they will have more valuable conversations that lead to closed deals. Plus, it’s not just for salespeople!