Tag Archives for " Value Proposition "

Positioning Your Company for Sales Success

Positioning Your Company for Sales Success

¾ Inch Bolts  Were you ever walking down the street thinking, “Wow, I really want a ¾ inch bolt! Nothing would make me happier than a ¾ inch bolt.”  When I asked that question in my last presentation, no

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[Webinar] How to Retune Your Value Prop to Attract and Win YOUR Target Buyers

In this lively panel discussion, Lisa Dennis and Liz Heiman will discuss how to use a value proposition to propel your sales by: Knowing your buyers Understanding buyer objectives Personalizing to the

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4 Reasons Value Props Flop

When Value Props Flop It’s easy to know when your value proposition is working because it’s resonating with the people you are talking to, and they are responding. They are saying things like “I

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