When Todd called me, he was worried. His company was growing. Over the past few years, they'd steadily acquired their toughest competitors. They were now the dominant player in a fragmented market, setting the benchmark against which all other vendors are compared....
This week I met with Randy Thelander, Photographer and Owner of Snapshots of Life Photography. He has been doing photography as a hobby for over 35 years. In the last two years he has become the preferred photographer for David's Bridal here in Reno, Nevada. While...
Do you network effectively in a crowd? Does the time and money you spend attending association meetings and events turn into revenue? Networking is one of the easiest and most important things you can do to increase sales. But just showing up doesn’t cut it. ...
Why do I keep writing about Facebook, I am not a Facebook expert. Yet I use Facebook daily for business as part of my marketing strategy. I do believe that small businesses can generate interest and find new clients via social media and for some of you Facebook...
Lack of follow up. Networking is useless if you don’t do any follow up. After the event, immediately enter the business cards you collected into your database. Be sure to add any notes you made on the cards during the event. I always add the name of the event and...