It's not what we do or how we do it. It's the 'why', that makes the difference. I frequently get asked “What's the number one thing that will increase sales?” Although strategy, tactics, process and people make a difference, there is one common factor between an ok...
How to kick your sales efforts into high gear Businesses can succeed or fail based on sales. There are a variety of reasons why one company may see sales flourish while another flounders. But in small businesses and entrepreneur-led start-ups, the reasons behind...
This week I met with Randy Thelander, Photographer and Owner of Snapshots of Life Photography. He has been doing photography as a hobby for over 35 years. In the last two years he has become the preferred photographer for David's Bridal here in Reno, Nevada. While...
As a business owner it is always good to stretch yourself. It makes you look at things differently and try new things. A few weeks ago I posted about Crowdfunding, stretching myself by learning new things. Another way I stretch myself is through taking...
Businesses need to develop a social media strategy as part of their overall sales and marketing plan. In my previous post, I mentioned 3 keys to developing a successful Facebook strategy that will help you increase sales: Connection Content Consistency In...
I read a book this morning called The Fred Factor by Mark Sanborn (www.fredfactor.com). Someone from NSA recommended that I read it and I was reluctant because a lot of books like this are so contrite and simplistic. It's a short book and I read it in an hour while...