Sales Talk for CEOs: Supporting Sales Leaders with Rasmus Goksor (S3:E7)

Sep 1, 2022 | Sales Talk for CEOs Podcast

Like most CEOs, you’ve probably had some bad experiences trying to hire sales leaders in your company. The root of the problem? Many CEOs think they can hire someone to take over the sales team so they can step away and focus on other things to grow the company. It’s just not that way! The CEO can’t step away from sales but instead must have a plan for supporting sales leaders every step of the way. That’s what Rasmus Goksor learned as he founded and sold his company Cobalt (a portfolio monitoring solution). And that’s what led him to launch his new company, Ressemble, a platform designed for supporting sales leaders.


In this episode of Sales Talk for CEOs, Rasmus talks about his experiences at Cobalt which led him to create Ressemble. He discusses the things that didn’t go well (like hiring three different VPs of sales that all didn’t work out) and the things that worked perfectly (like using content creation to build a community to sell to). He explains how the technology he created helps in supporting sales leaders and shares advice on what CEOs should do to support their leaders as well, such as determining how and why you’re winning customers and stepping in at the beginning of the sales cycle. Before you hire that next sales VP, who may flop, tune in to discover ideas on supporting sales leaders and enabling them for success.

Watch the podcast below or on our YouTube channel.


Highlights of this Episode:

[3:24] Challenges in one business led to the creation of another

[8:55] Supporting sales leaders by asking, “How are we winning, and why are we winning?”

[10:55] Rasmus Goksor’s founder story

[16:20] Supporting sales leaders through changes in the market and how customers buy

[24:05] Build a community (and sales will follow)

[35:12] The CEO’s role at the beginning of the sales cycle

About Our Guest

Rasmus is the Founder & CEO of Ressemble. He is a serial entrepreneur with a passion for technology, sales, and go-to-market. Rasmus was previously Founder & CEO of Cobalt Software (sold to Factset in 2021), where he led the company from early revenue to expansive growth. Rasmus has a Doctorate from Duke University.

About Ressemble

Ressemble is a Sales Leadership Platform established in 2020. Our first product helps sales leaders across the globe close the confidence gap on deals in their pipeline. We save sales leaders hours every week and enable them to work closely with their executive team and sales team to ensure deals close.

Connect with Rasmus Goksor in the links below:

You can learn more about and connect with Alice Heiman in the links below.


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