On this episode of the Sales Talk for CEOs Podcast, Alice speaks with Jon Ferrara, CEO of Nimble. He was originally the CEO of a company called GoldMine, a program that was the pioneer of CRM solutions. After selling GoldMine for $125 million dollars Jon took a 10 year break to be present with his family.
Learn how the #CEO of @nimble created #salessuccess using marketing, personal involvement, and the secret sauce of closing a sale on this episode of #SalesTalkforCEOs with @aliceheiman. #podcast Click to tweet
After taking a break and finding purpose, Jon started Nimble, an award-winning social sales and marketing CRM for individuals and teams. Jon shares with us what contributed to his company’s success – marketing, personal involvement, and the secret sauce of closing a sale.
Watch the podcast below or on our YouTube channel.
Highlights of this Episode:
[2:00] From Goldmine to Nimble, Jon’s entrepreneurial journey
[8:20] Be present for your family’s growth. Don’t let your career get in the way of being with your loved ones.
[18:17] The secret sauce to making connections and closing sales – listening more and being human
[29:24] Integrating more and more communication systems into Nimble
[33:04] Making it easy for the buyer to buy from you
About our Guest
Jon Ferrara is the founder and Chief Executive Officer (CEO) of Nimble, an award-winning social sales and marketing CRM for individuals and teams. It is Ranked #1 in Overall Satisfaction by G2 Crowd and integrates with Microsoft Office 365 and Google G Suite.
Ferrara was the creator and co-founder of the award-winning customer management product GoldMine. In 1999, Goldmine got acquired by FrontRange and Ferrara left to pursue other interests. During those years, Ferrara continued to watch the CRM market. He saw that most of the CRM products that were serving small businesses moved upmarket (and became more costly and complex) or fell by the wayside, leaving the market underserved.
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Curious to know how Jon compensated his sales reps in the early days of GOLDMINE…