Why bother using LinkedIn?
It bewilders me that more business owners haven’t caught on to what LinkedIn can do for the growth of their business. Many are completely absent and others have made a half-hearted attempt to put a profile up but not even bother to add their photo – yes, I am talking to you.
You may as well just take your lame profile down and stop using LinkedIn because it is not helping you build a brand and generate leads.
Do you know:
1. There are more than 200 million people on LinkedIn
2. 73% of the members spend up to 4 hours a week on LinkedIn
3. 77% use LinkedIn to research people and companies, which means they may be looking for you
I’d Rather Cold Call
Now, I know that isn’t true. As business owners the last thing you want to do or have time for is cold calling. If you had a tool to find your ideal prospects and get an introduction, wouldn’t you rather do that?
Do you know you can use LinkedIn to:
1. Build prospect lists
2. Figure out which of your connections can introduce you to prospects
3. Connect with your current customers keep in touch and send important information
4. Elevate your status as an expert so that people will find you
Maybe you have all the business you need and you don’t need this powerful tool. If so, read no further.
A Better Way to Prospect
If you are looking for better ways to prospect, you need LinkedIn. I am always a huge advocate of getting out to events and meeting potential customers but I am just as hooked on spending time online doing the same. Even if I have a prospect list, the first place I go is LinkedIn and then of course to the company website. I learn more from LinkedIn; if, the person has spent a little time perfecting their profile.
“Prospecting needs to be done daily.”
So many business owners put it aside until they are desperate for business. If sales are one of the hats you wear at your company, you need to make time to prospect every day. Yes, every day. LinkedIn, along with other social media, gives you an easy way to do that.
Have any questions about LinkedIn? Please post them in the comments section for me to answer. For online training that will benefit you and your company, visit our events page at: www.aliceheiman.com/events .
Thanks for reading my blog. If you need help with prospecting or using LinkedIn, I am here to help. Please contact me at firstname.lastname@example.org or 775-852-5020.
Alice is nationally known for her expertise in elevating sales to increase valuation for companies with a B2B complex sale that have exceptional growth potential. She’s originally, from the widely known Miller Heiman Group. Spending her time strategizing with CEOs and their leadership teams to build the strategies that find new business and grow existing accounts is her passion. Her clients love her spirit and the way she energizes their sales organization.