Why Random Acts of AI Are Killing Your Sales With Alice Heiman

The Business of Story Podcast

EI + AI = Your Return on Intelligence to Accelerate Sales Many sales teams invest heavily in AI tools but see lackluster results, often dealing with more complexity and frustration instead of transformation. The problem is that most implementations are "random acts of AI"—technology deployed without a strategy. The solution is the formula EI + AI = ROI (Return on Intelligence). True success requires combining Artificial Intelligence with human Emotional Intelligence and sales acumen. As expert Alice Heiman outlines, you must start with a human sales strategy before activating AI. This begins with leadership using their business intuition and customer insights, which are then amplified by technology. This synergy creates your Return on Intelligence, which is the fundamental driver that ultimately accelerates your financial Return on Investment.