The Work Before The Work

Is YOUR CEO Preventing Sales? w/ Alice Heiman | Ep 031

In this conversation, Alice Heiman, Chief Sales Energizer and host of Sales Talk for CEOs podcast, discusses the challenges CEOs face in blocking sales and the need for CEOs to adapt to modern sales methods. She emphasizes the importance of understanding the customer journey and aligning sales strategies accordingly. Alice also provides insights on building a sales team, prospecting through referrals, and the significance of demand generation in marketing. She recommends books such as 'To Sell as Human' by Daniel Pink and 'How to Win Friends and Influence People' by Dale Carnegie for sales professionals to read.