Mastering Modern Selling
Are CEOs Sabotaging Sales? Uncover Modern Strategies to Master Complex B2B Sales and Boost Revenue
On the latest episode of Mastering Modern Selling, we welcomed Alice Heiman, an expert in complex B2B sales with over 30 years of experience. Alice’s mission is simple yet profound: ensuring CEOs are not the sales prevention department at their companies. Raised in a family deeply entrenched in the sales industry, Alice has been leading her own business since 1997, focusing on helping CEOs and their teams master go-to-market strategies.