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Teaching Your Sales Team to Have Authentic Conversations
Sales Talk for CEOs: Teaching Your Sales Team to Have Authentic Conversations with Brent Keltner (S2:E6)

Sales Talk for CEOs: Teaching Your Sales Team to Have Authentic Conversations with Brent Keltner (S2:E6)

Brent Keltner is the founder and President of Winalytics LLC, a go-to-market and revenue acceleration consultancy. His upcoming book, The Revenue Acceleration Playbook, teaches CEOs and go-to-market teams the importance of having authentic conversations with...

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voice of the customer research
Sales Talk for CEOs: What CEOs Need to Know About Voice of the Customer Research With Expert Tonya Bjurstrom (S2:E5)

Sales Talk for CEOs: What CEOs Need to Know About Voice of the Customer Research With Expert Tonya Bjurstrom (S2:E5)

What do your customers really think of your company, your service, your employees? Have you done a survey lately?  Were you nonplused by the results? A few compliments, a few complaints but nothing that would really help you make impactful changes. We need to hear...

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marketing that is music to your buyer's ears
Sales Talk for CEOs: Marketing That Is Music to Your Buyer’s Ears with Kate Bradley Chernis (S1:E19)

Sales Talk for CEOs: Marketing That Is Music to Your Buyer’s Ears with Kate Bradley Chernis (S1:E19)

Connection is everything. When your marketing message resonates with your customers, selling becomes easier, retention becomes easier, and your customers become powerful evangelists who market and sell for you. To achieve this, you have to find the right words that...

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