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Sales Talk for CEOs: Developing Sales Leaders from Inside Your Business with Patrick Parker (S2:E11)
Many CEOs struggle to find sales leaders, including sales managers and VPs of sales. Not Patrick Parker. Patrick is the CEO of SaaS Partners, which helps early-stage entrepreneurs and builds in-house products to start new companies. Patrick is launching new...
Sales Talk for CEOs: Lead Generation for the Complex Sale with Expert Brian Carroll (S2:E10)
Lead generation is often ranked as one of the biggest challenges of growing a business. That’s why I invited expert Brian Carroll to the Sales Talk for CEOs podcast to discuss what CEOs should know about generating leads for complex sales. Brian is the founder of...
Sales Talk for CEOs: How to Become a Trailblazer in a New Market with Amy DuRoss (S2:E9)
Amy DuRoss is the co-founder and former CEO of Vineti, an enterprise software platform for personalized cell and gene therapies. Personalized medicine—designing custom therapeutics for each patient to cure diseases like cancer—is a whole new terrain in the...
Sales Talk for CEOs: Winning Hearts, Minds, and Clients Through Account-Based Marketing with Blake Williams (S2:E8)
Account-based marketing is one of the hottest growth strategies right now (note: it's not new, just hot), with companies in all industries looking to create a personalized buying experience for targeted accounts. If you're a CEO who wants to unleash the power of...
Sales Talk for CEOs: Casting the Vision for the Sales Team with Darren Dixon (S2:E7)
Darren Dixon is the founder and CEO of Fyxify, a software platform for the home services industry that connects consumers and contractors. He describes Fyxify as "the most energy-efficient software in the world" because the company's vision is to address the...
Sales Talk for CEOs: Teaching Your Sales Team to Have Authentic Conversations with Brent Keltner (S2:E6)
Brent Keltner is the founder and President of Winalytics LLC, a go-to-market and revenue acceleration consultancy. His upcoming book, The Revenue Acceleration Playbook, teaches CEOs and go-to-market teams the importance of having authentic conversations with...
Sales Talk for CEOs: What CEOs Need to Know About Voice of the Customer Research With Expert Tonya Bjurstrom (S2:E5)
What do your customers really think of your company, your service, your employees? Have you done a survey lately? Were you nonplused by the results? A few compliments, a few complaints but nothing that would really help you make impactful changes. We need to hear...
Sales Talk for CEOs: Creating a Mission-Aligned Sales Team with Leeatt Rothschild (S2:E4)
Leeatt Rothschild is the CEO of Packed with Purpose, a specialty corporate gifting company that sources from minority-owned companies with superior products that make a social impact. Social mission affects everything at Packed with Purpose—from how they market...
Sales Talk for CEOs: Owning Your Role as Sales Leader with Torrance Hart (S2:E3)
Torrance Hart is CEO of Teak and Twine, a corporate gifting company that works with sales, marketing, and HR teams to use strategic gifting to accomplish goals. Once Torrance embraced her role as sales leader, there was no turning back. She now loves her work...
Sales Talk for CEOs: Solving Startup Problems with Craig Zingerline (S2:E2)
The startup industry is littered with failed businesses that didn’t reach the five-year mark. It’s a shame because there are a lot of great products, ideas, and services out there that never make it because these early-stage startups don’t get the help that they...