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Sales Talk for CEOs: Winning Hearts, Minds, and Clients Through Account-Based Marketing with Blake Williams (S2:E8)
Account-based marketing is one of the hottest growth strategies right now (note: it's not new, just hot), with companies in all industries looking to create a personalized buying experience for targeted accounts. If you're a CEO who wants to unleash the power of...
Sales Talk for CEOs: Casting the Vision for the Sales Team with Darren Dixon (S2:E7)
Darren Dixon is the founder and CEO of Fyxify, a software platform for the home services industry that connects consumers and contractors. He describes Fyxify as "the most energy-efficient software in the world" because the company's vision is to address the...
Sales Talk for CEOs: Teaching Your Sales Team to Have Authentic Conversations with Brent Keltner (S2:E6)
Brent Keltner is the founder and President of Winalytics LLC, a go-to-market and revenue acceleration consultancy. His upcoming book, The Revenue Acceleration Playbook, teaches CEOs and go-to-market teams the importance of having authentic conversations with...
Sales Talk for CEOs: What CEOs Need to Know About Voice of the Customer Research With Expert Tonya Bjurstrom (S2:E5)
What do your customers really think of your company, your service, your employees? Have you done a survey lately? Were you nonplused by the results? A few compliments, a few complaints but nothing that would really help you make impactful changes. We need to hear...
Sales Talk for CEOs: Creating a Mission-Aligned Sales Team with Leeatt Rothschild (S2:E4)
Leeatt Rothschild is the CEO of Packed with Purpose, a specialty corporate gifting company that sources from minority-owned companies with superior products that make a social impact. Social mission affects everything at Packed with Purpose—from how they market...
Sales Talk for CEOs: Owning Your Role as Sales Leader with Torrance Hart (S2:E3)
Torrance Hart is CEO of Teak and Twine, a corporate gifting company that works with sales, marketing, and HR teams to use strategic gifting to accomplish goals. Once Torrance embraced her role as sales leader, there was no turning back. She now loves her work...
Sales Talk for CEOs: Solving Startup Problems with Craig Zingerline (S2:E2)
The startup industry is littered with failed businesses that didn’t reach the five-year mark. It’s a shame because there are a lot of great products, ideas, and services out there that never make it because these early-stage startups don’t get the help that they...
Sales Talk for CEOs: The 3 Stages of Business Growth with Orrin Broberg (S2:E1)
The Greek philosopher Heraclitus once said, “The only constant is change.” If you’ve been a CEO for any amount of time, you know how true this is. Your business will morph and change throughout the years, and it’s important that you, as CEO, embrace that. The way...
Sales Talk for CEOs: Marketing That Is Music to Your Buyer’s Ears with Kate Bradley Chernis (S1:E19)
Connection is everything. When your marketing message resonates with your customers, selling becomes easier, retention becomes easier, and your customers become powerful evangelists who market and sell for you. To achieve this, you have to find the right words that...
Sales Talk for CEOs: Aligning Your Go-to-Market Team with Pouyan Salehi (S1:E18)
Product. Sales. Marketing. Customer Success. If you want to grow your business, your entire go-to-market team has to be in perfect alignment. Providing a seamless experience makes such a huge difference to customers, but it’s often hard to achieve. Luckily, you’ll...
