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marketing that is music to your buyer's ears
Sales Talk for CEOs: Marketing That Is Music to Your Buyer’s Ears with Kate Bradley Chernis (S1:E19)

Sales Talk for CEOs: Marketing That Is Music to Your Buyer’s Ears with Kate Bradley Chernis (S1:E19)

Connection is everything. When your marketing message resonates with your customers, selling becomes easier, retention becomes easier, and your customers become powerful evangelists who market and sell for you. To achieve this, you have to find the right words that...

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building relationships
Sales Talk for CEOs: Building Relationships to Grow Your Business with Amir Reiter (S1:E17)

Sales Talk for CEOs: Building Relationships to Grow Your Business with Amir Reiter (S1:E17)

If there is one thing to take away from this episode of Sales Talk for CEOs, it’s that CEOs should be making connections. If you’re not reaching out to customers, employees, peers, and mentors, you are missing out on opportunities to learn and grow. I understand...

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finding the right sales leader
Sales Talk for CEOs: Finding the Right Sales Leader for Your Company with Elay Cohen (S1:E16)

Sales Talk for CEOs: Finding the Right Sales Leader for Your Company with Elay Cohen (S1:E16)

Hiring the right sales leader is something that every CEO has challenges with, so this episode of the Sales Talk for CEOs podcast is a great opportunity to improve your strategy and avoid some common mistakes. By hiring the right sales leader for your company,...

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growth strategies and organizing your sales team
Sales Talk for CEOs: Growth Strategies for Hiring and Organizing Your Sales Team with Jacco van der Kooij (S1:E15)

Sales Talk for CEOs: Growth Strategies for Hiring and Organizing Your Sales Team with Jacco van der Kooij (S1:E15)

As an entrepreneur, when you first launch your company, you often start out doing most of the work yourself. However, at a certain point, it’s time to hire a team so you can focus on the higher-level work required of a CEO and grow your business. But who should you...

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