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Sales Talk for CEOs: Solving Startup Problems with Craig Zingerline (S2:E2)
The startup industry is littered with failed businesses that didn’t reach the five-year mark. It’s a shame because there are a lot of great products, ideas, and services out there that never make it because these early-stage startups don’t get the help that they...
Sales Talk for CEOs: The 3 Stages of Business Growth with Orrin Broberg (S2:E1)
The Greek philosopher Heraclitus once said, “The only constant is change.” If you’ve been a CEO for any amount of time, you know how true this is. Your business will morph and change throughout the years, and it’s important that you, as CEO, embrace that. The way...
Sales Talk for CEOs: Marketing That Is Music to Your Buyer’s Ears with Kate Bradley Chernis (S1:E19)
Connection is everything. When your marketing message resonates with your customers, selling becomes easier, retention becomes easier, and your customers become powerful evangelists who market and sell for you. To achieve this, you have to find the right words that...
Sales Talk for CEOs: Aligning Your Go-to-Market Team with Pouyan Salehi (S1:E18)
Product. Sales. Marketing. Customer Success. If you want to grow your business, your entire go-to-market team has to be in perfect alignment. Providing a seamless experience makes such a huge difference to customers, but it’s often hard to achieve. Luckily, you’ll...
Sales Talk for CEOs: Building Relationships to Grow Your Business with Amir Reiter (S1:E17)
If there is one thing to take away from this episode of Sales Talk for CEOs, it’s that CEOs should be making connections. If you’re not reaching out to customers, employees, peers, and mentors, you are missing out on opportunities to learn and grow. I understand...
Sales Talk for CEOs: Finding the Right Sales Leader for Your Company with Elay Cohen (S1:E16)
Hiring the right sales leader is something that every CEO has challenges with, so this episode of the Sales Talk for CEOs podcast is a great opportunity to improve your strategy and avoid some common mistakes. By hiring the right sales leader for your company,...
Sales Talk for CEOs: Growth Strategies for Hiring and Organizing Your Sales Team with Jacco van der Kooij (S1:E15)
As an entrepreneur, when you first launch your company, you often start out doing most of the work yourself. However, at a certain point, it’s time to hire a team so you can focus on the higher-level work required of a CEO and grow your business. But who should you...
Sales Talk for CEOs: Building a Customer-Focused Sales Strategy with Erik Frank (S1:E14)
The companies that are succeeding today are the ones that are looking at themselves from their customers’ perspective. How do your customers see your business? Do they understand your products and services? How do they want to buy from you? Whether you have been in...
Sales Talk for CEOs: Integrating Sales and Marketing to Better Serve Customers with Bronwyn Allen (S1:E13)
Integrating sales and marketing is a key strategy to boost customer satisfaction in any business or industry. Do your departments still work in silos? Are they doing different things, being measured in different ways, and have visibility to only their own piece of...
Sales Talk for CEOs: 3 Mindsets Every CEO Must Develop in Their Business with Maria Nordstrom (S1:E12)
On this episode of the Sales Talk for CEOs Podcast, Maria Nordstrom, CEO of Basketball New South Wales and Director of FIBA Women's Basketball World Cup, joins me for some valuable insights into three mindsets she feels every CEO must instill in their teams:...