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Sales Talk for CEOs: Improving Sales Discovery with Jody Glidden (S2:E15)
People are bombarded with emails and sales messages. Response rates have plummeted. The number of quality interactions with prospects has declined. As a result, each interaction is more valuable than ever before. By using sales discovery to truly understand the...
Sales Talk for CEOs: Building Your First Professional Sales Team with Lars Grønnegaard (S2:E14)
Lars Grønnegaard is the CEO of Dreamdata, a SAAS company that gathers, joins, and cleans revenue-related data to help B2B businesses understand what is driving sales so they can focus on what works. Like most new companies, Dreamdata started with founder-led sales...
Sales Talk for CEOs: Finding Success Through Channel Partners with Barb Kinnaird (S2:E13)
Dr. Barbara Kinnaird is CEO of Response Biomedical, a point-of-care testing solution helping to diagnose acute diseases. A microbiologist by trade, Barb stepped in as CEO after a significant company downsize, and she soon discovered there were many other problems...
Sales Talk for CEOs: Level Up Sales at Your Company with Expert Steve Benson (S2:E12)
On this episode of Sales Talk for CEOs, Steve Benson, CEO of Badger Maps, joins me as an Expert to talk about what CEOs can (and should!) be doing to level up sales at their company. Now hold on a moment before everyone goes, "Wait a minute, I have a sales leader...
Sales Talk for CEOs: Developing Sales Leaders from Inside Your Business with Patrick Parker (S2:E11)
Many CEOs struggle to find sales leaders, including sales managers and VPs of sales. Not Patrick Parker. Patrick is the CEO of SaaS Partners, which helps early-stage entrepreneurs and builds in-house products to start new companies. Patrick is launching new...
Sales Talk for CEOs: Lead Generation for the Complex Sale with Expert Brian Carroll (S2:E10)
Lead generation is often ranked as one of the biggest challenges of growing a business. That’s why I invited expert Brian Carroll to the Sales Talk for CEOs podcast to discuss what CEOs should know about generating leads for complex sales. Brian is the founder of...
Sales Talk for CEOs: How to Become a Trailblazer in a New Market with Amy DuRoss (S2:E9)
Amy DuRoss is the co-founder and former CEO of Vineti, an enterprise software platform for personalized cell and gene therapies. Personalized medicine—designing custom therapeutics for each patient to cure diseases like cancer—is a whole new terrain in the...
Sales Talk for CEOs: Winning Hearts, Minds, and Clients Through Account-Based Marketing with Blake Williams (S2:E8)
Account-based marketing is one of the hottest growth strategies right now (note: it's not new, just hot), with companies in all industries looking to create a personalized buying experience for targeted accounts. If you're a CEO who wants to unleash the power of...
Sales Talk for CEOs: Casting the Vision for the Sales Team with Darren Dixon (S2:E7)
Darren Dixon is the founder and CEO of Fyxify, a software platform for the home services industry that connects consumers and contractors. He describes Fyxify as "the most energy-efficient software in the world" because the company's vision is to address the...
Sales Talk for CEOs: Teaching Your Sales Team to Have Authentic Conversations with Brent Keltner (S2:E6)
Brent Keltner is the founder and President of Winalytics LLC, a go-to-market and revenue acceleration consultancy. His upcoming book, The Revenue Acceleration Playbook, teaches CEOs and go-to-market teams the importance of having authentic conversations with...
