Call: (775) 852-5020


By: Alice Heiman
Categories: Let's Talk Sales!

This week, I sat down with Larry Rice, owner of The Best Barbeque Catering Company.  If you are having a party anytime this summer give these guys a shout, they are the real deal when it comes to grilling!

Larry has a thriving business in the northern Nevada area.  He would like to continue to grow.  He does most of the selling himself and has a salesperson and may add another.  He has a question that many business owners have.  How do I get my sales people to have the same passion as I do about my business?  As a business owner you should be passionate about your business and no one will probably ever have as much passion as you do.  But you can hire salespeople that love your industry and have enthusiasm and with proper training they will do a great job.

Let’s Talk Sales!: Alice Meets w/ The Best BBQ Catering Co.

Alice sits down to chat with Larry Rice, owner of The Best Barbeque Catering Company. Alice helps Larry address some concerns with his sales team.

Here are some tips I suggested to Larry.

  • Remember that no one will be as passionate as you are, it’s your business!
  • Attract the right people: Place an ad that will attract someone who loves your business.
  • Select the right salesperson; chose someone who is enthusiastic and passionate about your industry.
  • Passion isn’t coachable, but selling is, so hire someone with the personality and attitude and train and coach for the rest.
Any other tips for Larry, comment below or tell me how you find salespeople that have a passion for your business.
If you need help finding the right salespeople for your team or training your existing sales team, please give me a call 775-852-5020.
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Alice Heiman
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Alice Heiman

Founder and CSO at Alice Heiman, LLC
Alice Heiman has been helping companies increase sales for more than 20 years. Her innovative sales leadership programs, coupled with her top-down approach to creating long-term change, set up sales leaders and sales-managing business owners to get consistent and sustainable growth.
Alice Heiman
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