Is Google+ the Next Big Thing?

Aug 4, 2011 | Online Presence, Sales, Social Media

I just returned from the National Speakers Association Influence 2011 Conference in Anaheim, and everyone was talking about Google+. Since many of the experts there say it will be the next big thing,  I thought I’d share a few great posts and articles I’ve read recently on how to get started.  As of today, Google+ is still in limited field trial so you can’t join without having an invitation, but it’s still a  great time to learn more about it.

Noble Studios recent post How to Get Started on Google+ offered a list of tips for getting started on Google+ including creating a profile, building circles (to filter and group contacts), sparks (real-time search engine based on interests), controlling your network visibility, and more!

Here are 7 tips from Heidi Cohen:

  1. Build a presence on Google+
  2. Be where your customers & prospects are
  3. Make your content sharable on Google+
  4. Explore breadth of Google+ product suite
  5. Watch for Google+’s impact on other social media entities
  6. Know search will be involved
  7. Test your brand on Google+

Finally, there was a very interesting article on Google+ by Mike Elgan on PCWorld entitled, How Google+ Ends Social Media Fatigue. Elgan says, “For most people Google+ can replace every single medium of online communication.” We all have so many means of communication including email, a multitude of social media sites, blogs, text, instant messaging, etc. and it can be quite daunting to keep up with all of them.  “Google+ is an email service, blogging platform, micro-blogging site, news feed, video conferencing system, chat service, location-based social network and more”, says Elgan.  So it begs the question: Can Google+ replace all of them?

What do you think? Is Google+ the next big thing? Can one platform outdo the rest by consolidating all their features?

Leave a comment and let us know what you think.


Alice Heiman

Alice Heiman

Alice is nationally known for her expertise in elevating sales to increase valuation for companies with a B2B complex sale that have exceptional growth potential. She’s originally, from the widely known Miller Heiman Group. Spending her time strategizing with CEOs and their leadership teams to build the strategies that find new business and grow existing accounts is her passion.  Her clients love her spirit and the way she energizes their sales organization.


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