“Social media takes so much time and I don’t see it generating business.”
I have heard this from many small business owners. It’s true that you can spend lots of time and not get any result unless you are doing things properly. It is also true that some businesses are generating a lot of sales using Facebook and other social media sites.
Here are a few tips on how to make the best use of Facebook for business owners so you can generate leads.
1. Make a plan. Any social media activity should be part of your businesses larger sales and marketing plan. Sit down and plan your posts and how they relate to the other sales and marketing you are doing.
2. Find fans. This starts with having friends on your personal page and driving traffic from your website or email signature to your business page. You have to engage fans so you may want to run a contest or have a giveaway to acquire fans but most importantly give them a reason to be your fan. Deliver great content, ideas, conversations.
3. Connect. You can only sell to people who know you, like you and trust you. Even if they don’t know you personally, they need to know your brand. Spend time connecting with people online just as you would in person. Get to know them, let them get to know you. Don’t just friend them and then never talk to them again. Figure out how to engage them and add value.
4. Be patient. Using social media as a form of marketing is a great idea, but it isn’t fast. You need to be online and be consistent. It could take months to start getting some traction, especially if you are doing it yourself and don’t know much about how social media marketing works.
Facebook for business owners, a waste of time? Not if you ask me.
Call me at 775.852.5020 to discuss Facebook, social media and all things sales!