Sales Talk for CEOs: Integrating Sales and Marketing to Better Serve Customers with Bronwyn Allen (S1:E13)

Oct 28, 2021 | Sales Talk for CEOs Podcast

Integrating sales and marketing is a key strategy to boost customer satisfaction in any business or industry. Do your departments still work in silos? Are they doing different things, being measured in different ways, and have visibility to only their own piece of the overall operations? If you said yes, then it’s time to reorganize your structure and unify your team. You’ll get plenty of ideas on how to do just that in my latest podcast.

In this episode of Sales Talk for CEOs, I speak with Bronwyn Allen, President and CEO of High Profile, a staffing agency in Dallas, TX that specializes in recruiting for accounting and finance, administrative assistants, and human resources. As Bronwyn explains, there have been a lot of changes to the staffing industry since the pandemic first started in 2020…and these changes have helped her integrate her team to better serve her customers.

In this interview, we discuss the importance of having your full team working together, since each person has an important role in the customer journey and the customer’s experience should be seamless. You’ll learn key strategies for integrating sales and marketing (and other departments within your business), plus get tips regarding the CEO’s unique role in sales (and how it can foster better customer relations and even referrals).

Listen in to learn how to blend the different roles in your business into one cohesive customer-focused team.

Watch the podcast below or on our YouTube channel.

Highlights of this Episode:

[1:20] Changes to hiring during the pandemic

[8:25] Growth of sales operations during the pandemic

[11:25] How to integrate roles on your team to serve customers better

[14:10] The CEO’s unique role in sales

[18:38] Balancing a CEO’s many responsibilities

[22:40] Switching your sales strategy when inbound calls increase

[25:07] Growth opportunities on the horizon

About Our Guest

Bronwyn Allen, President & CEO, joined High Profile in 1987. Bronwyn began her career with High Profile in 1987 as a Recruiter and in 2000 was made president of the company. In 2015, Bronwyn was promoted to CEO and President of High Profile. During her tenure as President and CEO, the company has won numerous awards including Dallas Business Journal’s Best Places to Work, Dallas Chamber’s Employer of Excellence, DFW SMA’s Recruiting Team of the Year, and most recently was one of five companies considered for North Dallas Business of the Year. Additionally, Bronwyn initiated a program called Good Works!, which not only steers a percentage of billings directly to clients’ designated charities but also highly encourages staff volunteerism. Girls Inc. honored High Profile with their Dedication of Time and Support award. Overall, since 2008, the company is proud to have helped over 100 charities in the DFW area. She has held board positions within the Dallas Human Resource Management Association, the Texas Association of Personnel Consultants, and has served three terms as a board member for Girls Inc. of Dallas.

Personally, Bronwyn is an avid runner and has completed many marathons around the country. She is married to her college sweetheart and they enjoy time with their daughter and extended family.

Show Links

Connect with Bronwyn Allen in the links below:



You can learn more about and connect with Alice Heiman in the links below.




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