If People Need What You Have, They Will Buy It

If people need what you have, they’ll ask if they can buy it. It is very simple. The only way to know if someone needs what you have is to ask good questions and listen. If you do this you will know whether you are developing a relationship that will turn into a sale. Then you can describe how your product or service may fit their need. If you don’t hear a need, don’t talk about your product or service unless asked. If asked, explain by giving short examples or success stories. You may hear the person say, “I know someone who could use that.” The relationship may turn into a referral partner.

Be genuine. Offer to connect people.

People love to tell you their story, so ask questions and listen. You will learn their needs and if you can’t help them, find someone who can. A great place to do that is your local Chamber of Commerce. Get to know the other members so you can act as a strong referral source for them.


Call me at 775.852.5020 to discuss all things sales.

About the Author Alice Heiman

Alice Heiman, the CEOs Sales Coach. According to Forbes.com, she is among the world’s leading experts on the complex sale. She strategizes with sales leadership and provides innovative ideas to grow sales. Originally, from the widely known Miller Heiman Group, Alice and her team incorporate the newest research and best practices to provide sales programs that generate immediate and sustainable results.

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