If People Need What you Have They Buy It.

If people need what you have they ask if they can buy it.  It is very simple.  The only way to know if someone needs what you have is to ask good questions and listen.  If you do this you will know whether you are developing a relationship that will turn into a sale.  Then you can describe how your product or service may fit their need.  If you don’t hear a need, don’t talk about your product or service unless asked.  If asked, explain by giving short examples or success stories.  You may hear the person say, “I know someone who could use that.”  The relationship may turn into a referral partner.

Be genuine.  Offer to connect people.

People love to tell you their story, so ask questions and listen.   You will learn their needs and if you can’t help them, find someone who can.  A great place to do that is your local Chamber of Commerce.  Get to know the other members so you can act as a strong referral source for them.

I am learning so much about the US Chamber of Commerce and the purpose of our local Chambers.  This is a great conference for entreprenuers.  I highly recommend it  http://www.uschambersummit.com/sbsummit/default.  Please consider joining the US Chamber www.uschamber.com.

About the Author Alice Heiman

Alice Heiman has been helping companies increase sales for more than 20 years. Her innovative sales leadership programs, coupled with her top-down approach to creating long-term change, set up sales leaders and sales-managing business owners to get consistent and sustainable growth.

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