If you were on the recent webinar “How to Write a Book, Use it to Grow Your Business & Make a King’s Ransom,” then you may have been inspired to get started or keep going on your book. The most important thing for me though, is not writing the book, but using it to gain more visibility and more business for my company.
A book can be a great way to fill your sales funnel!??Of course, you can’t use a book for lead generation until it is written, so I want to remind you about the Fast Start program I participated in with Advantage Media. I talked through my book ideas with the writer and we shaped my ideas into chapters. It took about one hour of my time and the writer came back to me in 2 weeks with a completed book outline.
Now that I have the book outline I can take it from here or continue with the Talk Your Book program. Knowing how limited my time is, the Talk Your Book program is going to make it possible for me to write my book. And as Adam mentioned, this program is how you can quickly and easily get your book done without ever putting pen to paper.
If you were on the webinar, you may remember the top 10 reasons for being an author but I have listed them here for your convenience:
- Makes You a Celebrity
- Makes You the Authority
- Ultimate Business Card
- Cost Effective Marketing Tool
- Acquire Clients, Customer Magnet
- Become a Darling of the Media
- Makes You the Logical Choice
- Build Your List, Lead Generation
- Become a Speaker
- Product Development
My top reasons are building my list and product development. As a business
owner, I am always working on building my list and generating qualified leads. I use webinars, email, my newsletter, social media, speaking engagements and networking to generate leads and having a book will be another great tool. I wish you all the best in getting your book written – let me know when you do!
Have you started writing your book yet? Please share your progress with me by commenting below.
If you are facing any obstacles in your business with regards to sales, I welcome your questions. Please contact me at alice@aliceh2.sg-host.com or call 775-852-5020.
Alice is nationally known for her expertise in elevating sales to increase valuation for companies with a B2B complex sale that have exceptional growth potential. She’s originally, from the widely known Miller Heiman Group. Spending her time strategizing with CEOs and their leadership teams to build the strategies that find new business and grow existing accounts is her passion. Her clients love her spirit and the way she energizes their sales organization.
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