@ParkHowell joins the #Sales Talk for #CEOs podcast Experts Series to talk about the power of #story for boosting sales! Click to tweet
During our conversation, Park dives into the who, what, and why of using story as a business strategy. He explains what CEOs should understand about storytelling and why it’s so effective. We discuss the ‘how to’ of good storytelling, including the ‘and-but-therefore’ (ABT) framework, and how to get your sales team actively involved in storytelling. Finally, you’ll get several examples of companies that found great success when they started using story in their message.
I can personally attest to the power of storytelling because I’ve seen incredible results from it in my own business. If you’re a CEO interested in using story in your messaging, get started today by listening to this podcast.
Watch the podcast below or on our YouTube channel.
Highlights of this Episode:
[2:32] What CEOs should understand about storytelling
[5:56] How CEOs can use story to help sales
[8:30] Future-based storytelling
[11:37] The power of the founder’s story
[16:54] The ‘and-but-therefore’ (ABT) framework for storytelling
[24:15] Training your sales team in storytelling
[31:34] Real examples of how story can boost sales