People ask me all the time if they should have a LinkedIn company page. Based on the statistics, the answer is probably, yes, however, there may be some exceptions. Here are some questions you can ask yourself to determine if you should spend the time to create a page, keep the page populated with great content, and spend time attracting people to your company page.
Do you need a LinkedIn company page?
Ask yourself these questions:
- Are your customers and prospects on LinkedIn?
- Are your employees on LinkedIn?
- Do people search for your company on Google?
- Do you have great content to share?
If you answered yes to at least 3 of these 4 questions, you should have a company LinkedIn page. Here are 6 steps to get you started.
Step 1: Add a LinkedIn Company Page
If you don’t already have a company page, start by adding one. This link has instructions that explain how to do that.
People often ask, who should start the company page. I recommend that someone in marketing start the page.
Tip: It’s important to make at least 2 other people administrators in case the person who started the page leaves the company.
In larger companies, you may have more administrators. If you own the company, it’s a good idea to make yourself one of the administrators or ask marketing to log in to your personal profile and start the company page from there.
Step 2: Post Content that Engages Your Reader
Create or find content that engages your readers. That can include blogs, videos, photos, and graphics.
Step 3: Start a Conversation
Get people to interact with you. Post things that people would want to comment on. Try sharing photos of events and tagging the participants or posing a question to get the conversation started.
Above is an example of a conversation my team had on one of our posts.
Step 4: Connect with Those Who Engage with You
If someone shares your content, let them know you appreciate it. Respond to things they post whether it’s on one of your posts or someone else’s. Send them a connection request stating that you enjoy their comments on your posts. If marketing is operating the company page, they can let a salesperson know who is interacting with the posts and the salesperson can make the connection.
Mike Wise interacted with a post on our company page and we responded. I also looked him up and connected with him.
Step 5: Represent Your Brand Well
My friends at Lucid Chart do an amazing job at representing their brand on LinkedIn. Take a look!
Company page example:
This company page clearly displays the logo and explains what the company does.
Personal page example:
This personal profile clearly shows the company’s brand.
Step 6: Get Your Employees Involved
Ask your employees to get connected to your company page, connect with each other and to make sure they like and share content posted on the company page.
You can see my employees are connected to our company page.
Amanda is sharing content from our company page.
We can’t wait to see your company page. If we aren’t already connected on LinkedIn, be sure you connect with me, so I can follow your page. Also, follow our company page to get the latest updates on the Alice Heiman team! Here are some other resources that will help you get results on LinkedIn:
- Building a LinkedIn Profile that Gets Results
- 8 Actions to Take on LinkedIn Every Day [Infographic]
- What’s in a Name
- 5 Secrets to Boost Your LinkedIn Presence