I have always had a creative side to me.  

Many of you don’t know this, but I was actually an art major in college (yes the sales gene has always been with me but I also have that creative gene too). 

One of the reasons I love sales so much is because I can be creative. Problem-solving requires creativity and so I believe it is one of my superpowers. 

Creativity in Sales

What is needed now is creativity. 

The biggest problem I’m seeing today is that salespeople don’t get through to the people they need to talk to, the decision-makers. 

What most salespeople would like right now is more conversations with people who can make decisions to buy but they can’t have those conversations if they can’t get through. 

Why can’t they get through? 

  • They’re sending generic emails with no personalization or value
  • They’re sending a sales message on LinkedIn with no personalization or value
  • They’re cold calling without a valid business reason, again, no personalization or value

They do not stand out. They need to get CREATIVE. 

Cold outreach can work but most sellers have very low success rates. 


Stop letting your team continue down this path of low success. Let’s get creative so we can get more conversations that will lead to sales. 

Stop the ghosting. Increase response rates. Book conversations. 

And don’t forget, if you can get an introduction you don’t have to go in cold, so always try to find someone to introduce you first. Click To Tweet

How to Get Creative in Sales 

I was recently a guest of Fred Diamond’s show, Creativity in Sales, where we discussed innovative ways sales professionals can be creative and how leadership can support that.

Watch It Now

Here are the resources mentioned in the video: 

Need some help getting creative in sales? Schedule a time to chat with me.

About the Author Alice Heiman

Alice Heiman, the CEOs Sales Coach. According to, she is among the world’s leading experts on the complex sale. She strategizes with sales leadership and provides innovative ideas to grow sales. Originally, from the widely known Miller Heiman Group, Alice and her team incorporate the newest research and best practices to provide sales programs that generate immediate and sustainable results.

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  • super post! I was a music major in college, and I completely agree that we can serve creatively in sales. I get to invent/reshape/reinvent/create every week as a sales professional. Great advice in your article.

  • creativity is very important in every business , because of new ideas you can boost up your sales.

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