Listen to this Episode (0:52:11)
What happens when a math major turned cold-caller gets frustrated with broken sales systems? He builds a better one, then builds a company around it. In this episode of Sales Talk for CEOs, Alice Heiman sits down with Ryan Reisert, the co- founder of Outbound Operators and CallBlitz, to trace his journey from burned-out rep to process-driven founder. Ryan reveals how years of trial, error, and dialing taught him that sales doesn’t scale on brute force, it scales with math, process, and precision. This is the inside story of how a rep-turned-CEO rebuilt outbound from the ground up – more than once.
Action items for CEOs:
- Don’t copy the outdated SDR playbook, build one that works for your market.
- Start with sales math, not headcount.
- Use tech to enable conversations, not replace them.
- Stop being the Sales Prevention Department, get involved in the message and market fit.
Watch below or on our YouTube channel
Rapid Fire with Ryan:
- 📖 Book: Buy Back Your Time by Dan Martell
- 🎙️ Podcast: Founders
- 💡 Advice for CEOs: Know your sales math, and stay close to your team’s live conversations.
Connect With
Ryan Reisert: LinkedIn | CallBlitz | Outbound Operators Alice Heiman: LinkedIn | Website
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