If you’re still posting jobs and hoping A-players apply, you’re already behind.
In this high-impact episode, Alice Heiman sits down with Jamie Crosbie, founder of ProActivate and TEDx speaker with over 1 million views on The Power of Your Mindset, to reveal what every CEO needs to know to hire top revenue-generating talent.
Most hiring processes are built for convenience, not performance. That’s why companies end up with B-players or worse, just to fill a seat. Jamie shares exactly how CEOs can stop mis-hires before they happen and build bench strength that supports real growth.
✅ What You’ll Learn:
- How to define your “ideal candidate profile” Beyond job titles and bullet points. Learn to map the skills, traits and mindset that drive performance in your company.
- How to interview for mindset, not just experience. Discover why 80% of sales success is mindset and how behavioral questions and role plays expose it.
- How to hire proactively, not reactively. Jamie explains why “post and pray” hiring only taps into 5% of the talent market and how CEOs can proactively build bench strength by targeting the top 100%.
Watch below or on our YouTube channel
If you’re a CEO of a B2B company under $100M, this episode is your blueprint for hiring right, every time.
Rapid Fire Favorites
- Book: The Pivot Year by Brianna Wiest
- Podcast: Sales Talk for CEOs
- Advice to CEOs: “Proactively protect and grow your #1 asset, your people.”
Connect With
Jamie Crosbie: LinkedIn | Website
Jamie’s TEDx Talk: Liar, liar, life on fire: Breaking through your lies to your truth
Alice Heiman: LinkedIn | Website
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