Driving Sales Success with Passion

Apr 12, 2022 | Sales, Sales Leadership

Simon Sinek once said, “If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.

When Founders create their company, they do it because they notice a problem that needs to be solved, and they have a passion for creating a solution that helps all the people facing that problem. With that, if they create and communicate their mission, vision, and values, it will build a strong company culture that will exude that passion internally and externally. 

Passion may be what founded a company but consistently acting on that shared passion drives success.

Start with Passion

Many Founders/CEOs are their company’s first salesperson, marketer, and many other roles. That passion or entrepreneurial enthusiasm drives their action and success. But there comes a time when the CEO can’t run the company and do all the sales. So they start to hire a sales and marketing team.  

Hiring is never easy, but sometimes you do get lucky. One thing I always recommend to the CEOs I work with is to hire a person if it’s a good fit, not just because there is an open position. A good fit means not only can this person do the job, but they also WANT to do the job, and they are a good cultural fit.  

Driving Sales Success with Passion Hiring

If you hire people who have a similar mindset, share the same passion, and understand your mission, vision, and values, the company will truly be successful. 

One of the most passionate Founders/CEOs I’ve ever met was on a recent episode of Sales Talk for CEOs. You will fall in love with  Amy DuRoss, Co-Founder and CEO of Vineti, because of her passion.

We spoke about many things (click this link to listen to her episode!), but one thing that stuck with me is how her company is filled with people who share her same passion. Their success has been phenomenal. It was not without hard work and ingenuity, of course, but it was easier because they had the passion and worked together toward a common goal. 

Amy told me, “I do believe that the other part of this is I’ve just been so fortunate with the people that I’ve partnered up with in the selling journey because that shared value system, the shared mission vision, if that’s really authentic if you really have that, there’s no window dressing on it, then I think that gives you an edge.

CEOs like Amy can attract the right people because of their tremendous passion. It’s magnetic and, in many ways, magical. 

Passion Drives Success

Driving Sales Success with Passion long hours image

Is passion driving your success, or is success lacking because the passion is gone? What role does passion play at your company? 

Being a CEO is exciting and challenging and requires long hours. Without passion, I’ve seen CEOs burn out. As the song goes, “I’ve forgotten what I started fighting for.” It’s no fun anymore—no fun for them which makes it no fun for their employees and, worse, their customers. 

Drive Sales Success with Passion

Certain things set companies and their CEOs apart from the rest. 

Any CEO can be a leader, have expertise in an industry, and have specific skillsets. But a passionate CEO will lead a passionate company and truly be successful. 

Find the people who believe what you believe, hire them, and make them your customers. 

If you want to learn more about Amy DuRoss’s driving passion and journey to founding Vineti, listen to her episode of Sales Talk for CEOs here. 

Alice Heiman

Alice Heiman

Alice is nationally known for her expertise in elevating sales to increase valuation for companies with a B2B complex sale that have exceptional growth potential. She’s originally, from the widely known Miller Heiman Group. Spending her time strategizing with CEOs and their leadership teams to build the strategies that find new business and grow existing accounts is her passion.  Her clients love her spirit and the way she energizes their sales organization.


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