Coaching Is the Missing Link Between Training & Sales Success with Alice Heiman (Ep158)

Apr 29, 2025 | Sales Talk for CEOs Podcast

Most CEOs know their salespeople need training—but they often overlook the one thing that truly drives sales performance: coaching. In this solo episode, Alice Heiman breaks down why so many salespeople are failing to hit their numbers—and why the blame sits squarely with leadership.

She shares how the sales landscape has shifted, what today’s buyers expect, and how coaching helps sellers adjust to modern buying behavior. You’ll learn why relying on outdated training methods won’t cut it—and what sales managers actually need to do to develop and support their teams.

Watch below or on our YouTube channel

 

Connect with Alice Heiman

LinkedIn Profile: https://www.linkedin.com/in/aliceheiman/

Alice’s Website: https://aliceheiman.com/

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