CEOs and Sales Leaders: Be Your Company’s LinkedIn Evangelist

Nov 11, 2020 | Business Owners, Lead Gen, LinkedIn, Prospecting, Sales, Social Media

Chief Lead Generator

As the CEO you probably don’t think it is your responsibility to generate leads. But imagine if your actions drove traffic to your website or caused someone to email or pick up the phone and call your company to learn more.  

LinkedIn Builds Brands and Drives Traffic

Senior leaders of companies, like sales leaders and especially CEOs, can make a tremendous difference by using social media, especially LinkedIn, for the B2B saleBeing visible as the experts on LinkedIn can help your company generate leads and attract potential buyers.  

In short, you as the CEO need to become your company’s Chief Evangelist or Chief Visibility Officer. Having your company’s senior leaders on LinkedIn truly makes a difference.  

The challenge is, most senior leaders and CEOs think LinkedIn doesn’t matter. It’s not worth their time, they don’t have time, or they think they shouldn’t do it themselves. But some of the best company leaders I know are on LinkedIn and are paving the way for this. I believe someone needs to take the role of evangelist within a company 

Here are a few examples of CEOs who are great lead generators because they evangelize:

Watch the video below to discover how you can be your company’s LinkedIn Evangelist, build trust, and drive traffic 

Chief Evangelist

Note: While my message in this video is focused on CEOs and Sales Leaders, I want to let you know that everything Viveka and I share is relevant to everyone! If you’re someone who wants to build your brand, then this conversation is for you. 

Alice Heiman

Alice Heiman

Alice is nationally known for her expertise in elevating sales to increase valuation for companies with a B2B complex sale that have exceptional growth potential. She’s originally, from the widely known Miller Heiman Group. Spending her time strategizing with CEOs and their leadership teams to build the strategies that find new business and grow existing accounts is her passion.  Her clients love her spirit and the way she energizes their sales organization.


Submit a Comment

Your email address will not be published. Required fields are marked *