Sales Talk for CEOs Podcast
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Sales Talk for CEOs: Turning a Sweet Idea into a Thriving Business: The Grove Cookie Journey (Ep122)
Did you know 95% of Americans eat at least one cookie per month? In today's "Sales Talk for CEOs," Alice speaks with Grayson Hogard's entrepreneurial journey from hobby baking to a hugely successful business. As CEO of Grove Cookie, Grayson turned traditional...
Sales Talk for CEOs: Why Your Sales Aren’t Growing: The Critical Role of Value in Customer Acquisition with Expert Ian Campbell (Ep121)
In today's fiercely competitive market, understanding the core of value-driven sales can be transformative. This crucial concept was the centerpiece of our latest "Sales Talk for CEOs" episode, featuring expert Ian Campbell, CEO of Nucleus Research and author of...
Sales Talk for CEOs: From Silos to Synergy: Transforming Your Team with a Go-to-Market Framework (Ep120)
Did you know that collaborative team selling has become a fundamental approach for modern businesses? According to Forrester, nearly 60% of sales leaders now emphasize team collaboration over individual efforts to secure significant deals. In this compelling solo...
Sales Talk for CEOs: From Sales Rep to CEO: Navigating the Journey to Funded Startup (Ep119)
"It's how you sell that becomes your differentiator in a crowded market," explained Ross Rich. Alice was excited to talk with Ross, whom she’s known since the early days of his entrepreneurial journey. Ross, the CEO of Accord, started his company to solve a...
Sales Talk for CEOs: Leading with Empathy: How Cory Munchbach’s Journey from Analyst to CEO Shapes her Leadership Today (Ep118)
How does a product marketer end up in the CEO seat? Moving from being an analyst at Forrester to starting at BlueConic as a product marketer and doing many different jobs at the company over the years landed Cory Munchback the CEO seat. Fully backed by the founder,...
Sales Talk for CEOs: How CEOs Can Harness the Power of Revenue Operations: Insights from Eddie Reynolds (Ep117)
What is RevOps anyway and how is it different from SalesOps? What do I as the CEO need to know about RevOps? In a recent episode of Sales Talk for CEOs, Eddie Reynolds, a seasoned expert in Revenue Operations (RevOps), shared crucial insights for CEOs looking to...
Sales Talk for CEOs: From Law to Leadership: Clate Mask’s Journey to CEO of Keap (Ep116)
In a recent captivating episode of "Sales Talk for CEOs," Clate Mask, CEO and co-founder of Keap, shared his journey from law school to leading a company that’s at the forefront of small business automation software. For CEOs looking to streamline their operations...
Sales Talk for CEOs: From NASA to CEO: Lessons in Leadership, Storytelling and Curiosity (Ep115)
This week’s episode of "Sales Talk for CEOs" is out of this world, literally! Alice Heiman was joined by Beth Mund, whose journey from NASA to entrepreneurial space storyteller is rich with insights for business leaders. Not only that, we found out Alice is a bit...
Sales Talk for CEOs: Adapt, Innovate, Scale: Key Strategies from Recapped’s Sales Success Story (Ep114)
"We help sellers consistently execute a Michelin star experience for their buyers instead of a fast food experience." And isn’t this what every buyer wants today. On "Sales Talk for CEOs," Alice Heiman was joined by Mark Fershteyn of Recapped, whose journey from...
Sales Talk for CEOs: The Power of Exceptional Experience (Ep113)
Do you know that exceptional customer and employee experiences can be the game-changer for your business? In a recent episode of "Sales Talk for CEOs," Alice Heiman explores this dynamic duo's profound impact. Here's a sneak peek: Customer Experience Matters Dive...