Category Archives for Social media

6 Basics for Using LinkedIn to Sell

Who Are These People Anyway? Are you getting LinkedIn requests from people you don’t know?   I get about 30 LinkedIn requests per month and about 80% are from people I don’t know and who are

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Turn your Profile into a Fan Page – Please!

But only if you are using your Facebook profile for your business.  I have a few pet peeves and one of them is people not following social media etiquette.  On the one hand, who cares and on the other

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Are You Networking With a Bag Over Your Head?

Would you attend a networking event with a bag over your head? Of course not. But on LinkedIn people do it all the time. Being on LinkedIn without a photo is like attending a networking event with a bag

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Twitter Here, Twitter There . . . 3 Things to Help You Improve the Way You Tweet!

I have been using Twitter since December of 2008 @aliceheiman.  I currently have 897 followers – not 8,000 or 80,000, so I am obviously not the expert.  It took me quite some time to figure out

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Is a Business Male or Female?

Why do I keep writing about Facebook, I am not a Facebook expert.  Yet I use Facebook daily for business as part of my marketing strategy.  I do believe that small businesses can generate interest and

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Back to School on Social Media

It never hurts to go back to basics and  regroup. When it comes to social media, things are changing so fast it is tough to keep up. Here are 8 tips to help you look at your social media plan in a basic

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Is Facebook a Waste of Time for Business Owners?

“Social media takes so much time and I don’t see it generating business.” I have heard this from many small business owners. It’s true that you can spend lots of time and not get

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Is Google+ the Next Big Thing?

I just returned from the National Speakers Association Influence 2011 Conference in Anaheim, and everyone was talking about Google+. Since many of the experts there say it will be the next big thing, 

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Provide Content & Be Consistent on Facebook

Businesses need to develop a social media strategy as part of their overall sales and marketing plan.  In my previous post, I mentioned 3 keys to developing a successful Facebook strategy that will help

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3 Keys to Developing a Successful Facebook Strategy for your Business

It’s hard to believe the number of people who still ask me if they should be using social media for their business.  Although there are certain businesses or industries who may benefit less from social

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